Building brand recognition and identity starts from the ground up and your logo is the first building-block in that foundation. What perception, emotion or quality do you want your logo to evoke?

WHAT TO CONSIDER WHEN DESIGNING OR REVAMPING YOUR LOGO?

Understand your brand – you should be able to identify who you are! Your logo will speak to your brand personality and needs to reflect just that.

Know your target market – knowing who you are selling to can help you and the designer understand the style required to catch their attention.

Stand out from your competitors – have a look at what your competitors are doing and what their branding looks like. Make sure the direction you head in stands out in comparison.

Don’t always rely on trend – take into consideration the longevity of your brand, trends pass by very quickly you don’t want your branding to do the same.

Colour Psychology  – the colours you choose for your logo can impact the way people feel about your brand. See this article on colour psychology –  read more about colour psychology

Keep it minimal – avoid complexity and embrace simplicity. Brands have been refining their logos for years. You could start your brand look with a new modern minimalistic edge that brands have been crafting for years.

Break some rules – logos can be anything they want to be as long as they represent the brand personality at all times.

LIST OF STATIONERY ITEMS TO CONSIDER FOR YOUR BRAND
Email signatures (digital and static), letterheads, Business Cards, Complimentary slips, Company profiles, Calendars, Postcards, Presentation folders, PowerPoint templates

THE IMPORTANCE OF STATIONERY
In an age of eco enlightenment and digital diversity there seems to be a lot of emphasis placed on digital solutions to communicate a brands message, and rightly so, the more we can do to save the planet the better, however sometimes beautifully designed stationery is a must, if you are in direct marketing or spend a lot of time doing proposals, then leaving something memorable behind can be the difference between getting making the sale or not.

Think about what is really vital to the growth of your brand/event, each element should have beneficial purpose.

Being put underneath the microscope by your stakeholders when it comes to annual reporting can be a stressful time for any business. Get your annual report designed professionally that will communicate trust, professionalism and confidence in more ways than numbers can.

Brochures are still a popular medium for delivering concise and attractive content and information. Feel the cool paper in your hands or digitize your copy with professional brochure design.

Flyers or leaflets
Usually single page brochures. These are extremely popular and sometimes seem to be a waste, make sure yours are unique, distinct design can make all the difference.

Folders and Inserts
Great for Events / conferences / exhibitions, great to hand over documents to clients to leave behind with your company information.

Gate-fold
Features an 8 panel structure with space to talk about products/services paired with engaging images. The side panels measure half the width of the central panel.

Bi-fold
The most 2 fold brochure that forms 4 panels. The front cover, back cover and two internal panels provide space for all information and imagery about your company/brand/products. Made up of a single sheet of paper folded into two.

Tri-fold
6 panels to present your message. A Tri-Fold Brochure divides one single paper into three. With Tri-Fold, in the normal letter format, you get three sections: outside, inside and both zipped.

Show off the quality of your product line or promote your business with your own bespoke catalogue design.

You don’t need designer’s block on top of your writer’s block. While you focus on the written word that will keep your reader glued to the page, we’ll make sure it’s the first book they take from the shelve.

Differentiate yourself from your competitors in the way in which you communicate with prospective buyers and stakeholders with a professionally designed company profile that reflects the value of your business.

Print advertising, while not being as lucrative as in the past, still remains a popular avenue of brand communication and cultivating quality leads. Get your business card designed professionally that will make you want to whip out the Rolodex or foster brand loyalty with your own custom apparel. Print still matters.

Don’t let your brand get lost in the wilderness of outdoor advertising. Grab the attention of your audience and make your message memorable through creative and innovative outdoor media advertising design.

OUTDOOR MEDIA TO CONSIDER:
Pave Ads
Digital Billboards
City Lites
Super Sites