Your brand is your business identity – the image you wish to portray to the world – and it’s one of your company’s most valuable assets. Although your visual brand identity is important, your brand is more than just a logo. Your brand communicates your business personality and shapes your clients’ perceptions of who you are. Your brand should project the expectations and promises you extend to your customers in terms of quality, service, reliability and trustworthiness. Read more here as to why your brand identity is so important.