Brand Identity | Brand Guidelines | Web Design | Signage

Embarking on a journey with Fortune Coffee, where exceptional coffee is a given, not a goal. As masters of the bean-to-brew craft, we understood that their brand is about more than just coffee—it’s a catalyst for positive change in the community.

Project Goal: Crafting a brand identity that encapsulates the ethos of Fortune Coffee—a space where fortunes change, conversations flourish, and inclusivity meets exclusivity. From the aroma of a cortado to the energy of an all-day, caffeine-fueled brainstorm, our goal was to design an identity that adapts to diverse experiences within the Fortune Coffee haven.

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